- Draw your public to your website. It is your public face.
- Make visitors welcome with beautiful design and key messages. Encourage users to be interactive and to post comments.
- Articulate benefits and offers explicitly.
- Help visitors to identify with content that’s about them.
- Motivate return visits by posting and updating new content.
- Post calls to action to motivate visitors.
- Break up blocks of text with bulleted lists and enlarged quotes.
- Write headlines that are simple and meaningful, rather than cute or gimmicky.
- Program websites so they are easy to use and navigate.
- Make your contact page accessible from every page on your website.
- Collect e-mail addresses to communicate with interested users.
- Test your site and apps before and after you launch.
- Monitor traffic statistics through Google Analytics to improve your site.
- Create a site map.
- Add a search box.
- Ask for feedback.
- Place important information above the fold, at the top of the site.
- Reduce file sizes so your pages open quickly.
- Maintain consistency and simplicity.
- Use repetition to reinforce your messages and calls to action.
- Use fonts that most computers can replicate, like Times Roman and Verdana.
- Drive traffic to your website via Twitter and Pinterest.
- Post quotes from users to build your audience.
- Mobile devices are ubiquitous: make sure your site is responsive.
Launch Your Vibrant Campaign
