Launch Your Vibrant Campaign

Launch Your Vibrant Campaign
  • Draw your public to your website. It is your public face.
  • Make visitors welcome with beautiful design and key messages. Encourage users to be interactive and to post comments.
  • Articulate benefits and offers explicitly.
  • Help visitors to identify with content that’s about them.
  • Motivate return visits by posting and updating new content.
  • Post calls to action to motivate visitors.
  • Break up blocks of text with bulleted lists and enlarged quotes.
  • Write headlines that are simple and meaningful, rather than cute or gimmicky.
  • Program websites so they are easy to use and navigate.
  • Make your contact page accessible from every page on your website.
  • Collect e-mail addresses to communicate with interested users.
  • Test your site and apps before and after you launch.
  • Monitor traffic statistics through Google Analytics to improve your site.
  • Create a site map.
  • Add a search box.
  • Ask for feedback.
  • Place important information above the fold, at the top of the site.
  • Reduce file sizes so your pages open quickly.
  • Maintain consistency and simplicity.
  • Use repetition to reinforce your messages and calls to action.
  • Use fonts that most computers can replicate, like Times Roman and Verdana.
  • Drive traffic to your website via Twitter and Pinterest.
  • Post quotes from users to build your audience.
  • Mobile devices are ubiquitous: make sure your site is responsive.