Launch Your Vibrant Campaign

Draw your public to your website. It is your public face.
Make visitors welcome with beautiful design and key messages. Encourage users to be interactive and to post comments.
Articulate benefits and offers explicitly.
Help visitors to identify with content that’s about them.
Motivate return visits by posting and updating new content.
Post calls to action to motivate visitors.
Break up blocks of text with bulleted lists and enlarged quotes.
Write headlines that are simple and meaningful, rather than cute or gimmicky.
Program websites so they are easy to use and navigate.
Make your contact page accessible from every page on your website.
Collect e-mail addresses to communicate with interested users.
Test your site and apps before and after you launch.
Monitor traffic statistics through Google Analytics to improve your site.
Create a site map.
Add a search box.
Ask for feedback.
Place important information above the fold, at the top of the site.
Reduce file sizes so your pages open quickly.
Maintain consistency and simplicity.
Use repetition to reinforce your messages and calls to action.
Use fonts that most computers can replicate, like Times Roman and Verdana.
Drive traffic to your website via Twitter and Pinterest.
Post quotes from users to build your audience.
Mobile devices are ubiquitous: make sure your site is responsive.